Brainstorming Sessions and Focus Groups

Identify the latest interests, concerns, and buzzwords of your target audience to ensure that your offerings are meeting their needs before designing your programs by enlisting HQ Services, Inc.’s brainstorming sessions.

Confirm that the product you’ve designed will actually be received well by enlisting HQ Services, Inc.’s database and professionals to test market via a focus group of individuals just like your target audience.

Example: for The University of Chicago’s Graduate School of Business’ Executive Education, Graham designed and conducted various sessions and interviews with over 100 Chief Financial Officers working for Midwest firms with annual sales greater than $500 million to determine the key factors that would encourage maximum attendance at future programs.